Content could increase rankings, even without links. Personalisation affects rankings, and there is strong evidence that click through rate does too. Content can play a role in influencing both of these, and yet there is still a fixation on links. One of the most common challenges I face with clients is the pigeonholing of SEO…
In the world of digital marketing and SEO, the topic of authority strengthening and link building is very much discussed, to say the least. In time, search engines such as Google got smarter and smarter, so over the years, it got harder to manipulate them with artificially made links on other sites. To this end,…
In this article, you will have the opportunity to read the most important things about PDFs, their impact on your site globally, the way Google views PDFs, and tips on how to help your PDF rank better. Does Google like PDFs? It would be hard to say that Google really likes PDFs. It’s true that…
SEO has come a long way since the 'guerilla' marketing we all used at the beginning. Nowadays it's much more about user experience and the look and functionality of your user interface. Keeping visitors is equally, if not more important, as attracting them. That's why you should consider giving your UX an overhaul. To help…
If you decide to rent your property to tourists, Booking.com is to become your best friend. There is probably no easier way to rent your apartment in the short term than to place your listing on Booking. What makes Booking so good for property owners? First of all, its popularity, ease of use and the…
SEO is not an exact science. This might be challenging for all those who provide SEO services, but even more for those who are not fully engaged in SEO practice. There are many things that Google insists on, as well as those that we, the providers of SEO services know help increase organic visits. Yet…
It’s really hard to teach someone (or to learn) creative link building because if it could be easily learned it wouldn’t really be creative, isn’t it? So, how does someone become more creative with his link building? By probing deeper into his industry, location, his own business, but also by different examples that can help…
An idea for an article that you could post on your blog came to your mind? It is supposed to be a quality article that you believe would be very interesting for your audience to read. You may have already written it. You are just one button away from posting it. However, if you want…
How many times have you run into an SEO job add that made you laugh or roll your eyes the moment you saw it? I am not referring to the content of the advertisement or the requirements expected of a future employee, but only to the title of the job post. With a desire to…
With over 200 Google ranking factors, there are at least that many SEO tactics you can apply on your website. But not all tactics yield the same benefits. There is always that one, specific tactic that can bring the most to a website; taking into account it’s advantages and disadvantages. I set out to discern…