Do signals from social networks and Google Ads (Adwords) affect SEO?

This is one of the most common beginner's question regarding SEO. There are many theories as well as many experiences of people who have noticed changes in rankings and impact on organic visits after an AdWords or social media campaign, but these experiences are quite different and vary from those who did not notice the…

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SEO Problems: Crawl Budget and Indexing of Big Sites

In the past, we have written about site indexing and the changes that Google introduces to indexing mobile and then desktop site versions. This text could be considered as a sequel to this article that discusses the term "Crawl Budget". To make things clearer, we will begin by explaining how indexing works in general. How…

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How to decide between an SEO agency and an in-house SEO Expert

If you are reading this article, you have probably been working on a particular website and want to improve your sales performance by inviting more potential customers to meet your products and service with the organic search on Google. This could be done either by hiring an SEO agency or an SEO expert within your…

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How to Choose an SEO Agency and How to Negotiate with an SEO agency?

This is the second part of the series about SEO services. In the first part I wrote about choosing between an SEO agency and in-house SEO specialist, so if you haven’t considered that option, it would be wise to first read that article.In case you have opted for the SEO agency, there are three big…

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Call To Action – How To Increase Conversion rate

The ultimate goal of marketing, including internet marketing, is sales. The activities of a marketing campaign are often aimed at getting as many visitors as possible while neglecting the possibility to increase your conversion rate. When visiting a site, a potential customer decides to buy, contact, or leave the site within a relatively short period.…

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